A Deadly Problem

Emergency braking causes over 100,000 rear-end crashes per year, for one simple reason — drivers react slowly.**

Rear-End Crashes are Terrible

More important than the lost work, time, money, and peace of mind, rear-end crashes cost the health and safety of you and your loved ones. Whiplash creates devastating spinal injuries and is caused by rear-end crashes at speeds of just 5mph.***

Ordinary Brake Lights Don’t Get Attention

According to Mercedes-Benz, 90% of rear-end crashes would be avoided if the following driver had 1 more second to react.**** The problem is that drivers don’t react to normal brake lights.

Outdated Safety

Phones, screens, GPS, cameras, the morning commute, passengers, etc. Distracted driving is on the rise, but brake lights aren’t any more attention-getting. So the next time you need to brake quickly, drivers won’t react fast enough for you to stay safe.


The last major upgrade to rear-end collision safety came in 1997. Now, there’s Braking Bar.

1974 — Standard Brake Lights

Intended to be stared at for hours in traffic, the third brake light helps gently indicate your car’s braking to the driver behind you.

1997 — Forward collision warning

Some vehicles can alert and protect you from rear-ending another vehicle.

Today — Braking Bar

Drivers react slowly, which means you’re most likely to be rear-ended when you need to brake suddenly. Braking Bar makes drivers react up to 50% faster* when it matters most.

The Emergency Brake Light

Engineered to be more attention-getting than any distraction, Braking Bar makes drivers react faster at the time it’s most badly needed.

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* Wierwille, Walter W., Llaneras, Robert E., and Neurauter, M. Lucas. “Evaluation of Enhanced Brake Lights Using Surrogate Safety Metrics.” National Highway Traffic Safety Administration, April 2009, p51.

** Lee, Suzanne E.; Llaneras, Eddy; Klauer, Sheila; Sudweeks, Jeremy. “Analyses of Rear-End Crashes.” National Highway Traffic Safety Administration, Oct 2007, p41.

***Bierma, Paige. “Whiplash.” HealthDay, 11 March 2015. http://consumer.healthday.com/encyclopedia/back-care-

****National Highway Traffic Safety Administration. “Board Meeting: Rear-End Collision Prevention Technologies.”
United States Department of Transportation, 1 May 2001. http://www.ntsb.gov/news/events/Pages/Rear-End_Collision_Prevention_Technologies.aspx