The Research

In developing this safety product, we examined extensive studies conducted by Mercedes-Benz, the National Highway Traffic Safety Administration, and our own team. The result is Impulse: a product dedicated to safety and tailored to your car.

A Breakthrough

In their extensive studies, Mercedes-Benz found that enhanced brake lights make drivers react up to 50% faster than with ordinary brake lights alone.*


The National Highway Traffic Safety Administration found that, compared to enhanced brake lights, “current rear lighting is much less effective.”**

Widely Desired

For many, implementing the research has been a challenge. Manufacturers have been slow to adopt their own studies because of invasive changes in their vehicle designs and processes. Aftermarket solutions are just as invasive and cost up to $500 to install.

True Innovation

Years in the making.

Our team worked hard to combine the premium technology from Mercedes and the extensive studies from the NHTSA with a design that is incredibly easy to install. This led to the perfect safety product: a true must-have for every driver.

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* “Flashing brake lights: effective against rear-end collisions,” Daimler, Mercedes-Benz. Feb 28, 2005. https://media.daimler.com/marsMediaSite/en/instance/picture.xhtml?oid=6676886

**National Highway Traffic Safety Administration. “Assessing the Attention-Gettingness of Brake Signals: Evaluation of Optimized Candidate Enhanced Braking Signals.” United States Department of Transportation, May 1 2009. http://www.nhtsa.gov/DOT/NHTSA/NVS/Human%20Factors/Visibility%20and%20Lighting/TSF811129.pdf

Warning: There is no substitute for safe driving. Impulse is a supplemental brake light and not a replacement for required brake lights. There is no safety product that can prevent every rear-end collision. Referenced facts refer to findings from professional studies on Impulse’s underlying technology. See the footnotes for the complete studies.